GHOST

Bridging the gap between passion and purpose. That is the spirit of self-taught Photographer and Art Director, Alex "Ghost" Hernandez, as he captures culture in a way that spans multiple landscapes, subjects, and a full array of identities. 

The Oakland-raised creative began his career in the streets, capturing his culture and the environment that surrounded him. Soon he shifted focus towards campaigns for global brands while continuing to use the medium as a vehicle to celebrate human life and experiences through photographic imagery. Ghost has been responsible for overseeing productions through Art Director roles, helping conceptualize and create the aesthetic for global campaigns from inception through post production. 

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In his career, Ghost’s work has grown to include brands like Nike, Adidas, The Golden State Warriors, NFL, MLB, Jordan Brand, and a collection of globally recognized names and personalities. His work has been seen in publications like Billboard, Forbes and Beyond The Streets Magazine, earning him a Clio award in the process. He plans to continue to elevate brands through photography and creative direction by amplifying voices and transforming inspiration into the art of storytelling.