JORDAN OAKLAND ALL-STAR WEEKEND

BMP took pride in helping curate an unforgettable experience for Jordan Brand’s Oakland All-Star Weekend's Fam Fest. From handpicking the performers, vendors, and artists to ensuring every detail reflected the soul of the city, we made sure the culture was front and center. From the beginning Jordan made it real clear that the mission was to transcend beyond the weekend itself—we tapped into the community early, tapping local schools and Fam 1st foundation for exclusive seeding events that built real relationships between the brand and the next generation. This collaboration wasn’t just about putting on a show; it was about creating a lasting connection that honored Oakland’s legacy and inspired what’s next.